Women emerging as star insurance agents in India
Live Mint, 10 September 2009
Women are emerging as choice hires for private life insurers that are starting to expand in the rural hinterland after concentrating on the cities for much of the duration of their existence.
India in 2000 dismantled the 44-year monopoly of Life Insurance Corp. of India Ltd (LIC), allowing private insurance companies, including joint ventures with foreign partners holding a maximum of 26% stake.
Twenty-two life insurance firms are now competing in the market of 1.1 billion people, where insurance penetration was just 4.1% as of 2006-07, according to the Investment Commission of India website.
The opening up of the sector has helped break the gender barrier in a profession that was dominated by men. Insurance firms say rural women are hard-working, good at sales talk and persuasive skills, and make for ideal insurance agents. And they are, according to T.R. Ramachandran, chief executive of Aviva Life Insurance Co. India Ltd, far more productive than men.
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Comments
2009-09-11
great article
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