Bharti AXA taps microinsurance outfits to enter rural market
Mydigitalfc.com, 24 March 2009
Bharti AXA Life Insurance is looking to tap the rural market to spur growth even as the conventional urban market stagnates. One of the newest entrants in the insurance sector, the company is also planning to tie up with a couple of micro-insurance agencies to launch micro-insurance products.
Bharti AXA Life is a joint venture between telecom giant Bharti and global financial protection and wealth management firm AXA. The two hold 74 per cent and 26 per cent respectively in the life insurer.
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