Finding some good in 'bad old corporations'
Business Insurance, 22 February 2010
It's a bad time to be a big company. Bankers know this quite well, having been relegated by politicians and much of the world's media to a status only slightly higher than the Prince of Darkness. It was they, the argument goes, who got us into this economic mess.
Insurers have been able to deflect some of the criticism by shouting long and hard that they are not the same as banks. They argue that they collect money instead of loaning it to people who can't pay it back, and are far less inclined than banks to invest in products no one understands.
This article continues by examining the reputations of large international companies and how their negative persona in the world's media overshadows the positive effects these companies are having in emerging markets.
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