Guidelines for Market Research on the Demand for Microinsurance

Cohen, Monique, Sebstad, Jennifer, and Elisabeth McGuinness
USAID / CGAP Working Group on Microinsurance
2006

This paper states that the demand for microinsurance grows out of the risks and risk management strategies of low-income households. It asks several questions, like for example, What risks do poor people face? Or How do they manage these risks?

pdf (English)