Client-value of microinsurance products: evidence from the mutual assistance fund in Vietnam
Son Hong; Nghiem and An Hoai Duong, ILO, Research Paper N°18, May 2012
The microinsurance industry is relatively new in Vietnam and little research has been conducted on this industry. This study is one of the first that examines whether current insurance products provided by the Mutual Assistance Fund (MAF), Vietnam’s first microinsurance provider, satisfy their client’s needs.
The study investigates preferences of clients for microinsurance products with the case study of the MAF and aims to contribute to improve the ability of the young microinsurance industry in Vietnam to meet the needs of its clients, which in turn, will enhance its efficiency, effectiveness and sustainability. In addition, the study examines the factors influencing microinsurance take up and identifies potential gateways for microinsurance to serve the uninsured poor population.
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