Is it all about the money? A randomized evaluation of the impact of insurance literacy and marketing treatments on the demand for health microinsurance in Senegal
Bonan; Jacopo, Olivier Dagnelie, Philippe LeMay-Boucher, Michel Tenikue, Research Paper N°14 ILO, February 2012
In Senegal mutual health organisations (MHOs) have been present in the greater region of Thiès for years. Despite their benefits, in some areas there remain low take-up rates. For this study, an insurance literacy module was used to communicate the benefits of health microinsurance and the functioning of MHOs to a randomly selected sample of households in the city of Thiès. The effects of this training, and three cross-cutting marketing treatments, are evaluated using a randomised control trial. The study finds that the insurance literacy module has no impact, but that our marketing treatment has a significant effect on the take up decisions of households.
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Microinsurance in Uganda: Tectonic Shift In The Near Future?
Mukherjee; Premasis, Samson P. Odele, MicroSave Briefing Note N°120, April 2012
This note analyses the possible impact of regulatory and political changes on the microinsurance sector, and predicts the state of the sector in Uganda in near future. The predictions are based on the assumption that the Insurance Regulatory Authority (IRA) will be a strong regulator and national policies will be sincerely and effectively implemented. Though it is still speculative to pre-empt the market, the authors believe that conventional insurers, as well as microfinance players will soon be able to realise the strategic potential of microinsurance in their portfolio.
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Report of Insurance Awareness Campaign
Sinha; Anushree, Rajesh Jaiswal, Barun Deb Pal, Kalicharan Shukla, Insurance Regulatory and Development Authority, 2011
The report, based on a survey of 30,200 respondents over India, explores underlying trends in customer awareness levels and their implications on insurers.
The study generates as well a socio-economic profile of insured and uninsured population and compares how they perceive insurance differently.
This investigation intents to inform insurers about the range and complexity of insurance awareness issues; and also aims to reach those with limited knowledge of insurance and to provide a comprehensive picture of the awareness scenario across the country.
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