Newsletter - July 2026 | Microinsurance Network

Feature

Why the horse isn’t drinking: Behavioural diagnostics for inclusive insurance teams

For many inclusive insurance schemes, affordability is no longer the main barrier to uptake. Increasingly, the challenge lies in understanding customer behaviour – why people do not buy, renew, or claim insurance, even when products are available and accessible.

To help insurers move from assumptions to evidence, Busara and the Microinsurance Network (MiN) have launched the Behavioural Diagnostics Toolkit for Inclusive Insurance. Designed as a practical, step-by-step guide, the toolkit helps product, innovation, and distribution teams identify behavioural bottlenecks and develop targeted actions to improve customer engagement.

Whether the issue is low uptake, poor renewals, or limited claims usage, the toolkit offers a structured way to understand what is driving or blocking behaviour in practice.

The toolkit is available free of charge. Download it now and start applying behavioural insights to your inclusive insurance work.

Want to explore behavioural science further? Join the next cohort of the MiN-Busara Community of Practice on Behavioral Science for Insurance Distribution and Marketing. Register by 7 August!

Meet our new members:

Insurance Commission of The Bahamas

The Insurance Commission of The Bahamas (ICB) is the independent statutory regulator responsible for the prudential supervision and market conduct oversight of all insurance activity in and through The Bahamas. Established under the Insurance Act, 2005, its mission is to protect the interests of the insuring public by ensuring the solvency, sound business practices, and legislative compliance of domestic and external insurers, as well as intermediaries such as agents, brokers, and salespersons.

Sun Life Financial

Sun Life Financial is a leading international financial services organisation providing protection and wealth products, financial planning, and retirement solutions. Its mission is to help clients achieve lifetime financial security and live healthier lives, serving millions across Canada, the United States and Asia. The company offers a broad range of insurance and investment products, asset management services, and financial planning support, and supports healthier communities through initiatives such as Team Up Against Diabetes, health-screening clinics, workplace peer-support programs, and disease-prevention programs.