Micro, small and medium enterprises (MSMEs) are the backbone of many local communities, contributing substantially to employment and innovation. Their impact, however, is not confined to the areas in which they operate.
Accounting for 50% of global employment and 90% of all businesses, MSMEs are vital drivers of global economic growth. And yet despite this, many of them are underfinanced and underinsured. So what are insurers doing to help increase uptake of insurance among this valuable segment?
For centuries, the insurance industry has operated under a relatively straightforward business model; data is used to determine risks and underwrite policies, and premiums are then priced on the severity and likelihood of those risks. However, in a world where climate change is impacting our lives daily – both physically and financially – this approach is no longer enough.
Too many people are being priced out of policies, leaving them vulnerable and unprotected when a disaster strikes. For the global economy, this is not financially sustainable. To ensure uptake, insurers need to make insurance inclusive. But what approach works best? Is it through a “prevention is better than cure” approach? Or is it by tailoring products and making them more affordable?
Although the insurance sector is small relative to GDP, the uptake of inclusive insurance in Ghana is relatively high and has been growing steadily thanks to consistent efforts and coordination by national and international stakeholders.
There are some encouraging signs of progress in terms of designing a favourable environment for microinsurance development – including a new Insurance Act from last year, which opens the door for innovative market development initiatives. – but more remains to be done to bring about inclusive insurance solutions for those most in need.
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